DEMO — fictional, sample content · Not a real person · No testimonials, metrics, or results
Resume · LinkedIn · Cover letter rewrite
From vague to vivid.
A fictional Prospect Heights marketer — Morgan Ellison — rewritten for a Marketing Coordinator seat at fictional Northwind Digital Media. Same career facts. Sharper voice. Still zero invented KPIs.
Before
“Looking for a job in marketing… Helped with social media. Did some emails. Attended meetings.”
After
Owns the Tuesday Drop newsletter, Instagram calendar, event run-of-show, and the Sheet standup actually trusts.
01 — Distinctive voice
A headline you can picture
“Marketing Coordinator–track · Tuesday Drop emails, social calendars & event run-of-show · Brooklyn”
LINKEDIN HEADLINE · AFTER · DEMO SAMPLE
02 — What moved
01
Objective → point of viewKeeps small NYC teams on schedule — not “hard worker seeking opportunities.”
02
Chores → ownershipTuesday Drop, Meta + ESP, UTM QA, Canva kit for shop managers. No fake “+40% engagement.”
03
Employers get textureThree-shop home-goods retailer · waterfront workwear · arts & nightlife desk.
04
One packet, one postingResume, LinkedIn, and cover letter all aim at Northwind’s calendar + webinar asks.